MERRI NEEDED A BRAND IDENTITY

They had an initial logo and Gill Sans regular as a font. But they were in need of brand colours, supporting fonts and general brand rules. With a tight three day turn around, I managed to refine their logo, curate a colour palette, expand their font bank and create a brand book.

Fueled by coffee and a love for branding, I managed to achieve a lot in a very short amount of time. Here's how the project panned out.  

Their logo has had a little glow up. The ‘therefore’ dots symbol has been retouched so it feels more connected to the word MERRI. With future plans to drop intimates and use MERRI as a stand alone logo.

I've made Intimates lowercase, to suit their colloquial phraseology TOV. Removing the more formal and shouty feel that comes with all caps.

A brief overview of the other design areas I touched on...