Fueled by coffee and a love for branding, I managed to achieve a lot in a very short amount of time. Here's how the project panned out.
Their logo has had a little glow up. The ‘therefore’ dots symbol has been retouched so it feels more connected to the word MERRI. With future plans to drop intimates and use MERRI as a stand alone logo.
I've made Intimates lowercase, to suit their colloquial phraseology TOV. Removing the more formal and shouty feel that comes with all caps.
A brief overview of the other design areas I touched on...