As the lead designer for global fashion brand Awaytomars, I headed up all the branding for inhouse assets and collaborations.
Melissa X Awaytomars was the first shoe collection completely co-created by the public. Making it an extremely interesting project to brand.
48h
SOLD OUT WORLDWIDE
600
PEOPLE AT LAUNCH EVENT
1000+
SHOES SOLD IN FIRST MONTH
Using Guerrilla marketing, we covered the streets of London with advertisements to the launch of Melissa + Awaytomars' shoe collaboration. The posters directed you to a landing page, which showed the countdown to the launch date and sent you a private invitation if you entered a design by pressing 'Fill the space'.
We set up a polaroid printer at the launch event, which would print off everytime someone used the hashtag #citizensofeverywhere on instagram.
Scroll for more design collateral involved in this launch.