As the lead designer for global fashion brand Awaytomars, I headed up all the branding for inhouse assets and collaborations.
Melissa X Awaytomars was the first shoe collection completely co-created by the public. Making it an extremely interesting project to brand.
SOLD OUT WORLDWIDE
PEOPLE AT LAUNCH EVENT
SHOES SOLD IN FIRST MONTH
Using Guerrilla marketing, we covered the streets of London with advertisements to the launch of Melissa + Awaytomars' shoe collaboration. The posters directed you to a landing page, which showed the countdown to the launch date and sent you a private invitation if you entered a design by pressing 'Fill the space'.
We set up a polaroid printer at the launch event, which would print off everytime someone used the hashtag #citizensofeverywhere on instagram.
Scroll for more design collateral involved in this launch.