THE PROBLEM, MY SOLUTION

Karoline Vitto is a luxury fashion brand that grew a huge following overnight. With the unexpected press interest, they fell short on their lack of branding and sense of identity.

I began with creating a purpose behind the brand, working on the brand strategy which I then developed into a visual identity. With no prior foundations, this was both a challenging and rewarding project to work on.

Here are some of the key touchpoints I covered in their strategy

How the website looks with a new brand identity

LOGO DETAILS

Karoline Vitto is the designer behind the brand. She is very present througout her branding, which is something I felt needed to be reflected in her logo.

To stay authentic, I created a unique font using Karoline's handwiriting. This was used for her logos and across all her packaging.

Illustrations using the new linework - these were designed for an instagram collaboration.

THE PROBLEM, MY SOLUTION Karoline Vitto is a luxury fashion brand that grew a huge following overnight. With the unexpected press interest, they fell short on their lack of branding and sense of identity.

THE PROBLEM, MY SOLUTION

Karoline Vitto is a luxury fashion brand that grew a huge following overnight. With the unexpected press interest, they fell short on their lack of branding and sense of identity.