I began with creating a purpose behind the brand, working on the brand strategy which I then developed into a visual identity. With no prior foundations, this was both a challenging and rewarding project to work on.
Here are some of the key touchpoints I covered in their strategy
How the website looks with a new brand identity
Karoline Vitto is the designer behind the brand. She is very present througout her branding, which is something I felt needed to be reflected in her logo.
To stay authentic, I created a unique font using Karoline's handwiriting. This was used for her logos and across all her packaging.
Illustrations using the new linework - these were designed for an instagram collaboration.