I was the lead designer for eBay's UK fashion vertical. Overseeing all fashion assets for eBay's website, aligned events with social posts and pitched new strategies to increase sales.
My mission was to boost our social media presence, so we had current data to inform our curated content whilst expanding our customer reach.
HIGHER CLICK THROUGH RATE
ENGAGEMENTS IN LAUNCH
I worked with Vogue Italy and eBay to deliver a unique hub on eBay UK's site, in which designer brands can sell their products. Authenticity is key to this brief, as we need to gain the customers trust that these products are the real deal.
Creating a unique set of design guidelines, I was able to achieve a luxury feel on eBay's platform, where designer brands could sell their stock.